CMOs increase AI investments: Here’s what the numbers say

Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston Consulting Group’s research.

By Sara Karlovitch • June 6, 2025

WPP Media launches AI-driven tool to push beyond ID-based targeting

Open Intelligence combines artificial intelligence with customized media models to predict audience behavior by leveraging data from 75 markets.

By Sara Karlovitch • June 5, 2025

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AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

Value, not social issues, are top priorities amid tariff turmoil: Kearney

Only 39% of consumers report boycotting a brand in the last 12 months and 80% believe shopping according to their values is more expensive.

By Sara Karlovitch • June 3, 2025

GroupM becomes WPP Media as holding company prepares for future

The rebranding, first reported last month, is expected to impact about 40% to 45% of the media company’s 40,000-strong workforce.

By Aaron Baar • June 2, 2025

Marketing to Gen Alpha: How brands can win over the next generation

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from Horizon Media.

By Jessica Deyo • May 29, 2025

Walmart shakes up US ad division to keep pace with technological change

The retailer is “evolving the structure” of Walmart Connect, eliminating some roles while opening others aligned with its growth agenda.

By Peter Adams • May 22, 2025

SMBs rely heavily on social media for marketing and growth, study says

More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business and Morning Consult.

By Aaron Baar • May 22, 2025

Publicis acquires Captiv8 as influencer marketing ambitions expand

Following its purchase of Influential last year, the agency is fortifying its creator network and technology offering in areas like social commerce. 

By Peter Adams • Updated May 22, 2025

Walmart’s global ad business soars 50% following Vizio integration

Ensuring its ad segment remains a robust profit driver could be important for the big-box retailer as it contends with the impact of tariffs.

By Peter Adams • May 19, 2025

Netflix hones pitch to brands with richer data, personalization tools

Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront show.

By Peter Adams • May 15, 2025

CMOs stretch static budgets further, with downsides for agencies: report

Improved sophistication with tools like generative AI is leading 39% of CMOs to consider agency budget cuts and reductions in labor spending.

By Peter Adams • May 12, 2025

Linear ad spend grew in Q1 despite economic uncertainty: iSpot

While linear ad impressions declined during the period, the increase in spend signals a sharper focus by marketers on quality placements and outcomes.

By Sara Karlovitch • May 12, 2025

6 compelling use cases for high-quality B2B2C data

Unlock the power of B2B2C data to reach whole people, not personas, across work and life.

By Joshua Johnson, Area Vice President, Data Licensing at Dun & Bradstreet • May 12, 2025

Brand safety comes second amid macro uncertainty: Here’s what the numbers say

Twenty-one percent of advertisers report no plans to align marketing with social issues this year, up five points from 2024, per Advertiser Perceptions.

By Sara Karlovitch • May 9, 2025

Tubi pitches products, partnerships designed for specific ad verticals

Fox’s AVOD service positioned itself as purpose-built for streaming advertising and announced an expanded partnership with Amazon around retail media.

By Chris Kelly • May 7, 2025

Google adds retail media data to YouTube ads, beefing up pitch to brands

Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display & Video 360 program that aims to wed shopper and brand campaigns.

By Peter Adams • May 6, 2025

5 years of media evolution provide few answers to brands’ chaotic 2025

Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy investment decisions. 

By Peter Adams , Julia Himmel • May 6, 2025

Digital video ad spend to grow 14% in 2025: IAB

Digital video is projected to represent 58% of total video ad spending, outpacing linear TV for a second consecutive year.

By Sara Karlovitch • April 29, 2025

EDO extends data interoperability for TV outcomes measurement

Advertisers can optimize media outreach with third-party audience planning tools by analyzing ad-driven consumer behavior.

By Aaron Baar • April 28, 2025

Media usage poised to dip in 2025: Here’s what the numbers say

This year is expected to deliver the first drop in consumer usage across traditional and digital media channels since the Great Recession in 2009.

By Sara Karlovitch • April 25, 2025

Gopuff enhances in-house ads platform with new incrementality solutions

The measurement tools, launched with Koddi, were tested in a pilot program that saw incremental purchases per user increase over 40% on average.

By Aaron Baar • April 24, 2025

What’s next as Google keeps cookies amid challenges to its dominance

The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official.

By Chris Kelly • April 23, 2025

Most consumers will pay 25% more for their favorite brands, survey finds

Positive customer experiences, consistent product quality and long-term brand familiarity drive greater loyalty, a UserTesting study found.

By Michael Brady • April 22, 2025

OpenAP’s TV network owners push ahead on interoperable streaming ads

The firm’s new identity solution undertakes data privacy considerations for premium video ads in a multiscreen environment.

By Aaron Baar • April 21, 2025

IAB: As brands diversify ad spend, midsize media firms grow fastest

The largest growth in the digital market last year came from mid-tier media platforms, streaming services and e-commerce businesses. 

By Peter Adams • April 17, 2025