Creative
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Courtesy of Venmo
Venmo taps ‘White Lotus’ stars for push beyond peer-to-peer payments
Aimee Lou Wood and Patrick Schwarzenegger promote the Venmo Debit Card in a spot set to a remixed version of Black Sheep’s “The Choice Is Yours.”
By Jessica Deyo • June 5, 2025 -
Retrieved from McDonald's on June 03, 2025
McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return
The campaign will include a new spot, a Snapchat activation and a throwback web portal that features behind-the-scenes content.
By Chris Kelly • June 5, 2025 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Chipotle
Chipotle’s brand chief on turning up the heat where brand meets culture
The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease since the pandemic.
By Chris Kelly • June 5, 2025 -
Courtesy of Lego
Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem
A campaign responding to persistent gender stereotypes around who gets to be a “builder” comes as inclusion initiatives are under fire.
By Peter Adams • June 4, 2025 -
Courtesy of Dove
How Dove’s first creator-led campaign paves way forward for Unilever
Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, particularly influencers.
By Chris Kelly • June 4, 2025 -
Permission granted by Instacart
Instacart embraces ‘90s nostalgia with throwback ads and prices
Childhood staples from the era like Bagel Bites are seeing prices slashed this summer as the grocery delivery platform leans into value.
By Peter Adams • June 3, 2025 -
Permission granted by Progressive
Progressive comes to the rescue when Superman can’t in movie tie-up
A partnership with the DC franchise reboot shows mascots, including Flo, stepping up to address more everyday problems in Metropolis.
By Peter Adams • June 2, 2025 -
Permission granted by RXBar
RXBar scrubs corporate jargon from social feeds in battle against B.S.
Wannabe thought leadership posts shared on platforms like LinkedIn land in the crosshairs of the Kellanova brand’s Chrome web extension.
By Peter Adams • June 2, 2025 -
Courtesy of Celsius
Celsius targets active lifestyles in brand’s largest campaign to date
The energy drink is marketing around a wider definition of fitness that moves beyond athletes and gym-goers.
By Chris Kelly • June 2, 2025 -
Courtesy of Old Navy
Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot
The Gap brand, which reported a ninth consecutive quarter of market share gains, is now the No. 5 player in the active category.
By Chris Kelly • May 30, 2025 -
Courtesy of Ferrero Group
Kinder Chocolate lets kids’ imaginations run wild in new campaign
Along with a hero spot, the Ferrero brand's campaign features unscripted content created as a dedicated asset for social channels.
By Chris Kelly • May 30, 2025 -
Courtesy of Sanpellegrino
ColumnCampaign Trail: Sanpellegrino taps ‘Sopranos’ stars to say ‘ciao’
Michael Imperioli and Steve Schirripa go from wise guys to nice guys in a social-first campaign created by Ogilvy New York.
By Chris Kelly • May 30, 2025 -
Courtesy of Sprite
Sprite targets ads around scorching temps for global summer campaign
Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of chilled refreshment.
By Peter Adams • May 29, 2025 -
Courtesy of Stitch Fix
Q&AHow Stitch Fix’s brand platform is helping drive transformation
CMO Debbie Woloshin speaks about artificial intelligence and staying agile in her first interview since joining the apparel company.
By Chris Kelly • May 29, 2025 -
Eugene Gologursky via Getty Images
Droga departs Accenture Song CEO post at fluid moment for creativity
The decision marks the close of a chapter for an industry trailblazer whose agency, Droga5, was the cornerstone of Accenture’s bet on creativity.
By Peter Adams • May 28, 2025 -
Justin Sullivan via Getty Images
Deep DiveHow restaurant chains are updating their marketing menus in tough economy
Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and digital technology investments.
By Chris Kelly • May 28, 2025 -
Courtesy of Coca-Cola
Coke pushes Gen Z to ditch digital noise and embrace summer fun
“Enjoy the moment with a Coca-Cola” was created with WPP Open X, led by Ogilvy, with support from VML and Publicis.
By Peter Adams • May 27, 2025 -
Courtesy of Goodpop
GoodPop wants to empower parents to say ‘yes’ this summer
A Gopuff partnership encourages parents to embrace spontaneity with the chance to win free, better-for-you alternatives to the usual seasonal treats.
By Sara Karlovitch • May 27, 2025 -
Courtesy of El Pollo Loco
Why El Pollo Loco’s rebrand invites diners to ‘Get Loco’
CMO Jill Adams shares how a new tagline serves as a call-to-action and a play to engage with consumers around their passions.
By Chris Kelly • May 22, 2025 -
Courtesy of McCain Foods
Why McCain Foods made an AR mobile game to teach regenerative farming
The company’s first global campaign for its frozen fries was designed to make sustainability more easily digestible, explains CMO Christine Kalvenes.
By Jessica Deyo • May 22, 2025 -
Retrieved from Chili's on May 15, 2025
Q&AChili’s CMO on how ‘culture pops’ supercharge the chain’s sales
The casual dining chain’s executives have cited marketing as a key factor behind two straight quarters of same-store sales growth of more than 31%.
By Chris Kelly • May 20, 2025 -
Courtesy of The Wonderful Company
Wonderful Pistachios sows integrated campaign targeting commuters
“The Don’t Hold Back Snack” will run across cable, streaming, digital, social media, out-of-home and celebrity-hosted podcasts.
By Sara Karlovitch • May 19, 2025 -
Retrieved from Sprite on May 15, 2025
How Sprite tapped into a viral TikTok trend for Sprite + Tea launch
Executives detail the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in the U.S.
By Chris Kelly • May 19, 2025 -
Courtesy of WNBA
Q&AHow the WNBA is building on a breakthrough season with fans, brands
As the 2025 season begins, CMO Phil Cook details the insights behind a new campaign and how the league is partnering with brands like Skims.
By Chris Kelly • May 16, 2025 -
Courtesy of Autodesk
ColumnCampaign Trail: Autodesk brings God to Earth to marvel at intelligent designs
Indie agency Giant Spoon turns actor Tony Hale into a deity to show off everything the software company can help people design.
By Chris Kelly • May 16, 2025
